275+ Best Amazon Prime Day Deals 2023

Editor’s note: If you’re reading this, Prime Day has officially ended, and the deals below have expired. But here at the Strategist, we’re always on the hunt for a good sale — so to make sure you never miss one again, follow our daily sales coverage and sign up for our newsletter.

Time is ticking: Prime Day officially ends tonight at 2:59 a.m. ET, so if you’ve been eyeing something for the last day or so, waiting for your sign to check out, this is it. The deals have been excellent this year, from rarely on-sale big-ticket items like Apple Watches and Vitamix blenders to little luxuries like Crest whitening strips, cult-y Laneige lip masks, and scarf-like travel pillows. If you’re stumped on where to begin, I recommend stocking up on the boring-but-necessary basics like hand soap and trash bags. They’re not fun to buy, but you’ll be kicking yourself a week from now for not getting the best deal on stuff you use every day.

To make it all much easier, I’ve broken out our best-of-the-best picks into 16 categories below. I’ve linked to our in-depth roundups — including beauty, fashion, home décor, and tech — where you’ll find every deal our writers have deemed worth it. (We’ve also dedicated an entire roundup to everything on sale that we’ve written about and some delightful under-$50 finds.) I’m logging out for the evening to do some final Prime Day shopping of my own and won’t be checking this page again — so prices and stock availability may change by the time you read this. I’ll be back tomorrow morning to give you the rundown on the best sales to shop post–Prime Day — like Nordstrom’s anniversary sale. And to make sure you don’t miss anything, why not sign up for our newsletter, too? We feature excellent deals in our email newsletter every day, so subscribe to keep up with all of our coverage.

Here you’ll find the Levi’s we have lovingly dubbed the “Goldilocks of jeans” for under $50, a sculpting T-shirt bra, and the seamless Spanx leggings that have been a hit with Strategist readers this Prime Day. And though winter is still a long way away, we found the Amazon coat on sale. Find more Prime Day fashion deals here.

This year, we recommend stocking up on the staples, like a four-pack of classic-white Hanes tees and Calvin Klein briefs. The deals on Levi’s are excellent, too, and several denim options are under $50 (and as low as $15). Find the rest of our top Prime Day fashion deals here.

There are so many Prime Day beauty deals we had to break them out into separate categories — starting with skin care. Tons of products have made been bestsellers with Strategist readers, like Rio Viera-Newton’s favorite snail-mucin essence, a Keke Palmer–approved lip mask, and Sunday Riley’s brightening face oil. For every single Prime Day beauty deal, check out our coverage here.

Hair tools are your best bet in the hair-care section, but I also spotted our best-selling Klorane dry shampoo and Olaplex products on sale. Drybar’s coveted blow-dryer brush rarely goes on sale, so don’t dillydally, but you can also snap up the cheaper (still highly rated) Revlon brush at a discount. For even more hair-care deals, click here.

The skin-care options are vast, but don’t skip the makeup section — I found tons of great stuff like a best-in-class perfume from Malin + Goetz (that I bought immediately after seeing it was on sale), Maybelline’s TikTok–famous mascara, and a super-rare sale on Tatcha products. You can find all our favorite Prime Day beauty deals, according to our beauty writer, here.

As in years past, the best deals in the health section are on all things teeth, from whitening strips to water flossers and electric toothbrushes. For a bit more self-care, you can find heated massagers and a celebrity-approved acupressure mat on sale, too, and we spotted our favorite portable (and cheap) handheld fan. Find all our top Prime Day health-and-wellness deals here.

As we mentioned earlier, now is the best time to stock up on the “unsexy stuff” like hand soap, dental guards, and trash bags. We’ve compiled all of our favorites here.

Our fitness writer Jeremy Rellosa found our favorite wire-free headphones for running and biking, the highly coveted Theragun for over 40 percent off (plus a much cheaper option we think works just as well), and a Fitbit for just $100. For even more Prime Day fitness deals, check out our coverage here.

The kitchen section is chock-full of products you’ll no doubt recognize from our archives, from the reusable Stasher storage bags our entire team owns to the Sichuan chili crisp I use at least once a week. (If you want to get a sense of how good the deals are this year, everything in our kitchen-and-dining writer Emma Wartzman’s roundup is at least 20 percent off — and you can find it here.)

Our writer Lauren Ro has sourced a lot of great home décor and furnishings in her Prime Day home-deals roundup — which you can find here — including a solid-wood Zinus bed she has in her guest room and our best indoor smart garden for a mind-boggling 70 percent off.

You can always find a robot vacuum or two (or ten) on sale for Prime Day, and this year is no different. If you’re taking your cleaning game up a notch, we recommend Affresh’s easy-to-use dishwasher cleaner and a $6 ring dish shaped like a Dachshund. For even more cleaning and organization deals, check out all our coverage here.

Now is also a great time to spring for any Apple products you’ve had your eye on since this is the deepest discount you’ll get on them all year. There are also plenty of headphones, Bluetooth-equipped speakers, and smart-home devices in the mix. Find all our top Prime Day tech deals here.

Prime Day is always the best time to get the best deals on Amazon devices — like our favorite mesh Wi-Fi system and our perennial-favorite e-reader, the Kindle. For more Amazon device deals, check out our favorite Prime Day tech deals here.

There’s still a month and a half of summer left to vacation in, and there are plenty of luggage options from Samsonite to Amazon’s in-house line to stash in the overhead compartment. We also found some nice travel accessories like the Trtl neck pillow and the beloved LifeStraw for camping trips. You can find even more of our most loved Prime Day travel deals here.

If you’re looking to upgrade your bedroom, don’t sleep on the bedding section. Strategist writer (and resident sleep expert) Latifah Miles found several of our favorite bed pillows, white-noise machines, and more to help you fall asleep faster and stay that way longer. For even more sleep deals, check out our in-depth coverage here.

The toy section is one of our favorites to shop during Prime Day because you’ll find Black Friday–level deals on everything from Magna-Tiles to Magic Mixies. We also recommend stocking up on everyday essentials like overnight diapers or a bento-style lunch box for summer camp. You can find even more in our complete coverage here.

Amazon held its first-ever Pet Day back in May, touting it as Prime Day for pet products. If you missed it, many of the same items are back on sale, like a massive container of Temptations cat treats, a surprisingly stylish leash from Fable, and a puzzle toy to slow fast eaters. Find all the best pet deals this Prime Day here.

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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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